engage:BDR launches influencer platform for one-stop ad buying

The proliferation of the Insta-famous who are ready and willing to hawk goods and services (for a price) has spawned another new business: the influencer advertising platform.

And while there are a number of these marketplaces where brands can find influencers to shill their wares on Instagram, few have been launched by adtech firms that can offer one-stop shopping for advertisers.

This is what distinguishes IconicReach from engage:BDR, a new platform that enables brands to discover and manage…Original Article